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Half Full Media

project scope:

brand+logo
web

Half Full Media is a Calgary photo and video production company. 145 design built the brand and website to give a working creative studio a friendly, local identity, drawing on the coffee shop idea in their tagline, "Locally brewed. Always fresh."

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Green business card with a cream half full logo in a starred oval, propped against an old cassette deck.
Person in a green cap with a cream half full logo and a tan sweater with a green smiley face, holding a burger at night.
Back of a green hoodie with a large cream half full wordmark, photographed in front of bamboo.
Hand holding a framed half full poster of green line illustrations around a camera, with the line Capture the Moment.
Cream half full sticker with a green logo, stuck to a weathered metal pole in front of bamboo.
Person in a tan tee with a green camera and Capture the Moment graphic, standing in front of large leaves.
Person holding a phone showing the Half Full Media site, with the headline "Locally brewed. Always fresh." over a black and white photo.
Person typing on a laptop showing the Half Full Media site, with the headline "Locally brewed. Always fresh." over a drone view of a road.
Close-up photo of hands holding a camera rig at chest level, focused on a black lens cap featuring the white "half full" logo under warm, direct flash lighting against blurred bamboo foliage.
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brand + logo
web design
sonic branding
work
about
blog
contact
We acknowledge that our work takes place on the traditional territory of the Treaty 7 territory, which includes the Blackfoot Confederacy composed of the Siksika, Piikani, and Kainai Nations, along with the Tsuut'ina Nation and the Stoney Nakoda Nations known as the Chiniki, Bearspaw, and Goodstoney. We also recognize the Métis Nation of Alberta Region 3 and the many Indigenous peoples who make their home in Calgary.