Kensington BIA came to us with an established brand that needed to grow up. We modernized their identity around their neighbourhood motto, connect, shop, unwind, using colour as a deliberate system to give each pillar its own voice while keeping the iconic K mark intact. The work extended from brand strategy into web and a full drone photo and video package, shifting their digital presence from a member-facing directory to a public-facing destination that captures the character of the neighbourhood.
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